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on 2 October 2013
Great story and full of great examples and case studies. At the end of the book also great data on aviation statistics.
I cannot imagine what it must have been like to take the helm of an international organisation such as the International Air transport Association (IATA) after the 9-11 attacks, the worst moment for aviation in history. This man has real balls and has improved aviation for all of us. love his personal stories flying around the world like a head of state telling governments off and forcing them to lower prices and taxes that we all customers have to pay.
Thank you Mr Bisignani.
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on 23 July 2013
The Airline Industry is now for decades the industry with the lowest profitability of any major industry. Giovanni Bisignani, the former Director General-CEO of IATA, arrived at IATA in 2002, shortly after the 9/11 terrorist attacks and was determined to change the industry. In his 10 years in duty he could achieve remarkable progress in a lot of fields. As a man focused on clear targets to realize a strategy he pushed an organization that was known as a sleeping dinosaur in the focus of change. The book title says exactly what he was able to do: Shaking the Skies.

As a former CEO of Alitalia he knew the business and he had the management skills to first restructure the organization IATA and transform it to a platform for change, then challenging the airport industry which tyrannized the airlines with to high fees, then he set a new target for getting the aviation industry greener, also setting a new target for making security more efficient and not a bottleneck for future growth and he defined a vision for the year 2050 to liberate the skies from a system that has not changed since the times of the good old DC3.

When John F. Kennedy accounced his target to bring a man to the moon until the decade is over in the sixties of the last century, it was a task nearly not to achieve but it was done. Changing a whole industry with an organization with much less power than a president, is not possible in 10 years on duty, but the achievements of Giovanni Bisignani are remarkable. In bis book he describes in detail how he did this and how strong personal relationships he build up during his career helped him to switch the necessary buttons of change. His book, an autobiography of a great manager, describes, how he set a framework for change that helped all the airline managers in the world to do a better job. Not that he did all this by himself, but he defined a vision, he defined targets and he looked that they could be reached.

Despite high oil prices in the last years, the industry could be profitable and this deserves respect to all the airline managers. Less fuel consuming engines, new airliner skins, winglets, better airspace coordination, more airports and runways, larger airplanes have let to immense improvements but this is far from enough. Deregulation, an open sky policy, more direct flight paths and more runways at saturated airports are the only way to fulfill Giovannis Dream of a highly profitable industry with open skies in the future.
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