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3.9 out of 5 stars
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3.9 out of 5 stars
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Format: Paperback|Vine Customer Review of Free Product( What's this? )
This book is a real eye-opener. The constant message around us is that if you wish to move forward in business in this day and age, then you MUST use social media. The author of this book points out that this is not necessarily the case.

Topics covered include assessing what you wish to achieve from your use of social media, what sort of information one may post, how to determine if your target customer base actually uses social media, or would its use be counter-productive.

I can't rate this book highly enough, and have already recommended it to a friend in the same business arena as my own.
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VINE VOICEon 18 March 2010
Format: Paperback|Vine Customer Review of Free Product( What's this? )
This is a great introduction to the social networking phenomena. It has a clear and simple style that is appealing for non geeks like my wife who is trying to get her head around incorporating Twitter and Facebook in to her business. Her father also read the book and commented on how useful he found it. Whilst many people might take a lot of the advice for granted there's plenty to learn from within these pages. My only complaint would be the colour contrast on the type which I suspect wouldn't pass web accessibility standards if it was online!
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on 4 November 2009
I loved this book - Guy's writing style is easy to read and he breaks down what is quite a techie area into one that everyone can try. His suggestions on how to make your life easier by amalgamating all the various social networking sites will save you mountains of time - and he points you towards which ones you should be focussed on in the first place.

Thoroughly recommend this book to anyone who wants to get more out of social networking
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on 25 January 2016
It's an ok book, gives you some good pointers, maybe out of date a little bit now.
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VINE VOICEon 18 March 2010
This is a very interesting book showing how you can incorporate social networking sites in to your business. It is written in an easy to understand way.
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on 29 July 2011
Not one I recommend, a fair amount of negativity and not a thorough enough understanding of the subject matter or of consumer psychology.
Enthusiastic about how twitter has helped him however!
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