Having been thrilled to find Viral Change an inspirational read when I first came across the book a few years ago, Homo Imitans takes the concepts even further, in an engaging and thought provoking style. For me, Leandro Herrero has a unique ability to bring theory to life with practical examples, that are often surprising, at the same time as being strangely familiar. I really enjoyed this book.
This book describes the next step on really understanding Viral Change - bringing the concept to life in practical ways. From a practitioners perspective it provides sound models for deploying the Viral Change concept further. My only (very minor) niggle - having had a background in Taxonomy!! is Homo Imitans should be Homo imitans (capital in imitans..)As always written in a very engaging style.
With Viral Change Leandro Herrero had already set the scene for a brand new and amazing approach on change management. With Homo Imitans he goes deeper and further into the description of human social behaviours. It is an incredibly valuable support to any Leader, HR or Organisational Consultant looking at ways to influence positively change in organisations. Highly recommendable!
This book gets under the skin of how we as human beings embrace change and has helped me to re assess how my organisation behaves and the assumptions that management make when seeking to engage with groups. Facinating and insightful!