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on 3 February 2008
The book was easy and enjoyable to read. And it was pleasing to come across an approach to change that doesn't advocate the top-down, project-based, all-singing-all-dancing methodologies that tend to dominate current management thinking and practice.

Central to Viral Change is the proposition that it is people's everyday behaviours that determine an organization's 'culture', not the formal statements, structures and processes that usually emerge from conventional 'cultural change' programmes. Having established this as a key principle of the Viral Change approach, Herrero identifies 15 conventional assumptions about organizational change. He then sets out to debunk these in the remainder of the book, which is usefully arranged into three complementary sections.

In the five chapters that make up the first section, Herrero sets out his argument for the Viral Change approach. Here, he explores some of the conventional wisdom on organizational change, before putting forward his own insights into how organizations work and the implications of these for change-leadership practice.

Section 2, comprises seven chapters which deal with the four main components of Viral Change. These are described as language, new behaviours, tipping points, and rules and rituals (or 'culture'). The framing of the change, the identification of a small set of "non-negotiable behaviours", and the propagation of these behaviours through the organization's informal influence networks provide the main focus of this section.

Finally, Herrero summarises the approach that he tends to use when applying Viral Change in organizations, and ends by revisiting the 15 change management assumptions from a viral change perspective.

Overall, I found the book an extremely valuable resource as well as an entertaining read. Although it resonates strongly with my own perspective on the dynamics of change, it approaches the subject from a different viewpoint. This provided a healthy mixture of challenge to, and support for, my own thinking, as well as provoking further questions and insights.
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on 12 December 2012
Having heard Dr Herrero before I read the book i already understood his concepts.
I found the book really interesting. It was graphic and descriptive and I felt he understood organisational dynamics well.
This may not be effective in all organisations but in those to which it is applicable there could be radical change.
I was annoyed by the graphics and different types of font used,preferring a signular font. For me the book's structure reflected the concept being examined.
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on 18 November 2008
I have read many management books over the years and participated in many experiments with famous and successful gurus (Edward de Bono et al) but this is the one book that has had the most impact on me. It challenges the well entrenched belief that change has to be driven top down in massive, highly structured and regimented programmes. Most importantly for me it does it in a readable, humorous and involving way. I enjoyed reading the book enormously and I may even read some or all of it again!!
Now I've read the book and been intrigued by the principles it contains I would love to see the principles in action. That may be a little more difficult.
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on 18 June 2013
I do get tired of books that start out by rubbishing established ideas and techniques as a prelude to offering their own trademarked toolkit. The sneering contempt for established change management methods - and the people who use them - spoils what is otherwise a very interesting and well researched book. I am 100% with the author concerning the primacy of influencing behaviours in order to bring about change. However, many of us have been practicing these techniques for many years, alongside some of those which the author suggests are worthless. If, like many change management practitioners, you have already achieved this degree of flexibility in your selection of tools, you won't find much that is new here.
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on 13 April 2011
Having no experience of change in the industries, this book was great for an insight and leading edge examples. I really enjoyed the book !
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on 14 September 2014
Excellent book - well written and clear arguments - haven't finished it yet but it bodes well.
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on 13 May 2016
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on 4 April 2016
Great book explains viral change really well
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on 4 May 2015
Yes it's Ok
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