Top critical review
9 people found this helpful
A good introduction but possibly aimed at beginners
on 30 November 2012
I think this book is a great introduction for someone who's starting their own business or someone who's got a 1 or 2 man band. I've run a number of small businesses in my time and whilst I did find some of the information in this book useful I also found parts of it far too basic for me to learn anything from. I've picked up about half a dozen useful hints that I'll use but really it is an "introduction" to marketing rather than "the ultimate" book.
If you're new to running our business or your idea of marketing is to create a website and business cards and hope people find you then this will be invaluable and I'd strongly recommend. If you've already cut your teeth on marketing and have a reasonable understanding of it then this may prove too basic