Top positive review
21 people found this helpful
A very, very useful book for web users at all levels
on 1 June 2010
I have been running websites professionally for a fair few years now, but search engine optimisation is not my core competency. Funny enough, I am currently right in the middle of recommending an SEO strategy for my current employer though, so this book came just at the right moment. Its content is very suitable for small business owners, web professionals and interested bloggers alike.
Using a lot of dry humour the authors manage to cover pretty much the entire spectrum from absolute beginner level to advanced user. Through case studies and practical examples they bring to life complex, often technical issues in a way that is accessible and practical. Although the book is just 200 pages and can be read within a few hours, it reveals further gems on re-reading over and over.
If you have always wanted to know more about no-nonsense ways to boost your site's search engine rankings, this book reads like a fun-filled, highly thought-provoking masterclass. You could spend hundreds of pounds on a one-day course, but for now you'd be better off buying your entire web team copies of "50 ways to make Google love your website" instead; compulsory reading (and re-reading!) indeed.