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on 6 January 2011
We live and work in a multi-cultural society. In addition, there is a great deal more cross border commerce and many more people are now travelling on business, and working with people from other countries. As such it is important to understand how and why people react the way they do, and to avoid the common pitfalls that make interaction between cultures a potential problem.

There is a level of generalisation within the book, but from experience, I could say that it is pretty accurate. Sometimes it is difficult for people to look in the mirror and see their own faults! I would suggest that for the sensible manager, this will provide valuable advice that they can use or not as the situation dictates. Certainly I feel that the book will help guide you in making your collaboration with other people more effective.
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on 28 October 2013
A colleague bought the book and, as it looked interesting and is something in which I am interested both personally and professionally, I decided to get it.

Although it is primarily for those doing business with those from other cultures, it is nevertheless interesting and informative, and will help in areas such as social care or health when working and dealing with people from cultures other than one's own.

That said I would still be wary of following blindly what has been said about the various behaviours.
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on 30 January 2016
Having read a number of books in this area, I'd say this is up there in terms of completeness. It goes in to great detail. My gripe would be that it is hard to read at times as it jumps around quite a lot within paragraphs. Also, I feel a cross cultural book could be more accessible to non English readers. There are a lot of uncommon words used that can disorientate even a well skilled reader. Perhaps a more simple lexical set would suffice.
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on 7 July 2015
Some assertions not very well supported really , no real academic research and somewhat panders to stereotypes - buy Tompenaars and Hampden-Turner for more rounded and supported considerations - a generalist overview at best
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on 28 May 2016
any businessman/woman should be aware of the differences in each culture!
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on 14 December 2013
This is a great read, a real eye opener and very we'll written.
I would like to have read some more opinions from other
Cultural academics within the content of this book.

It is simply amazing how we actually achieve effective communication
Globally, truly an inspirational read.
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on 1 November 2013
The considerations are frankly quite superficial and the point of view is essentially one, the author's, a British linguist.
The approach should have been less self-centered in order to appeal to people other than British or people other than the author.
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on 6 March 2015
Fast delivery - Good value for money
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on 21 May 2015
very good book.
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on 16 March 2015
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