I bought this book with some skepticism. After all, if it only takes 7 aseconds to market something, why does a whole industry exist to help the would-be entrepreneur spend a whole lot more? On reading the book the term 'catch-phrase' takes on a new (and profitable) meaning. Every telesales person knows that he/she has about 4 seconds at the start of a cold call to get the prospect's interest and the 'initial benefit statement' which helps can be difficult to create. 'Seven Second Marketing' shows the reader how to create not just a general IBS but one which will stick in the mind of the prospect after the call is concluded - and still be there when the Sale Process is continued at a later date. The essence of the memory hook, as Dr Misner describes it, is that it is short, relevant AND memorable. This book shows how to create one and I recommend it strongly to anyone who needs to be remembered by first-met acquaintances, business or social (or even political!) Since reading this book I purchased two other books by Dr Misner and both have contributed to my success as a self-employed businessman. See the Amazon Index for details of these books. Happy Marketing!
I was given a copy of this book some two years ago. At the time I had been trying to think of a snappy way to get the message across about my rather dull legal services business. "Seven Second Marketing" gave me a template of how to achieve this and some exapmles I could borrow. So if you want a Memory Hook for your business like "Vorsprung Durch Technik" or the Worlds Favourite Airline then invest in this. All it will help you do is have other people remember your business,that's all. That's enough for me
Ever been to a business meeting or social gathering and been introduced to someone - then, 5 minutes later, you can't remember their name or what their business is? Read this book, and learn how to make sure your name and business will be remembered by everyone you meet!