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on 4 August 2005
This book got me through an entire HNC marketing module without the need for any more expensince publications. Definately worth every penny. Simple, plain english and plenty of exercises and scenarios based on current business strategies makes this book a vital addition to any business course.
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on 14 November 2006
I am currently studying A-Level Applied Business Studies and this book provides me with all the information (and more!!) i need. It is great for coursework, exams or even revision!

The book includes excellent content coverage, easy to understand diagrams, case studies (i.e based on real businesses), key terms defining, short answer questions for revision and much more!

I would recommend this book for any business course, especially BTEC business studies, A-Level Business or Applied Business!

Hesitating whether to buy this business book? -----DON'T
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on 24 November 2001
The text was very precise to the syllabus and the content was excellent, everything was easy to understand with good use of diagrams when needed. I certainly suggest this book for Business Studies A2 students! (I got an A)
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on 11 October 2007
This is the quintessential book for students studying A-Level Business Studies, or Applied Business Studies. It features everything covered in the exams, all the main theorists and theories. Up to date, and practical.

A must have for Business students!
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on 8 August 2009
This book helped me pass both my Higher Business management exam and my HNC Business. Really good book, easy to read text.
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on 4 November 2015
Book like new! Fantastic seler! Quick dispadched.I recommend.
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on 14 March 2016
The book was in great condition. I recommend.
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on 22 September 2014
Highly recommended!
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on 7 May 2015
Good and handy
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on 8 April 2016
Great
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