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on 30 July 1999
Written back in 1979 when the co-founders of NLP were still talking to each other, this is essentially a transcript of a seminar on sensory acuity, anchoring and reframing - a format that some people don't like, though I find it very readable and compelling. Some of the techniques that are presented may now have been superseded by more elegant ones, but the attitude of NLP comes through loud and clear. I can't think of a better introduction to NLP.
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on 30 July 1999
Frogs into Princes is the first major work on NLP, written by the founders. Many books copy this one (including others by the same authors!) It is a transcript from one of their earlier seminars on the subject and is thus challenging to read at first. Read this with care, again and again and you will be amazed at how some of these things actually work. But be prepared to interact with this piece to get the most out of it. If you are starting to learn this concept- hear it from the horse's mouth don't get the other books- start here.
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on 13 March 2002
The basics of NLP are covered very well in this book. What I found particularly interesting were the approaches to visual and other cues in establishing rapport and understanding responses from clients. Also the methods for dealing with phobias and 'reframing' to handle well-established but inappropriate habits and behaviours.
There are many good pointers for intending therapists (or those about to put the points into practice). The key one must be that there are no 'difficult clients' and the glaringly obvious observation about changing an approach if it does not work. So obvious few therapists do it.
Being in seminar notes format, there is some distraction to the reader in trying to tease out the main points being made, so be prepared to spend time in itemising steps and going back and forward in the text to get the meaning.
There are three main chapters in the book, which is a bit on the long side to keep the reader's attention. The fact that there is no index and little in the way of contents (due to the fact this is a seminar) makes for some difficulty in cross-referencing or 'diving in' to read something of major interest. If you want to return to a specific topic it's best to annotate the book or make your own index up!
By contrast the more complex 'NLP Workbook' by Joseph O'Connor (Harper Collins) costs £1 more but is far and away better in terms of practical understanding and includes exercises. This book is carefully written and has an excellent contents section and a full index.
I would say to buy 'Frogs into Princes' if you want the fundamental NLP straight from the original authors. Much of it is conveyed by the comments and asides in the lectures, but be advised that a seminar is not the same thing as reading a book.
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on 3 January 1998
For what it is this book is a 10, and it's a hoot to read as well! Even though it's now over 20 years old this is the first (and best-IMHO) book introducing the still cutting edge technology of human communication and cognition - Neuro-Linguistic Programming (NLP™). As far fetched a claim as it may seem, this is surely a seminal book in the field of human communication, linguistics, perception, cognition and psychology. The impact of NLP™ is present in all of these fields, often with more than a little kicking and yelling. After reading the book you're sure to understand why - Bandler and Grinder hold very little about traditional approaches and academic thinking as sacred. Although it's actually about a shift in the paradigm of how change can and does occur, it sometimes reads more like an exploration into the world of Svengali like magic and illusion. The material is presented in the form of a transcript of a live training superbly edited by Steve Andreas. The book is an example of 'doing' NLP™ as opposed to 'describing' it. It puts you in the training as Richard and John present it. As the editor of the book states in the forward, keep your mind open as you read because the authors are more often then not doing what they're describing. You'll want to read it with your eyes open - sometimes more easily said then done, since what the authors are doing is often presented in hypnotically engaging language. I've talked to more than one person who kept finding themselves waking up a few hours after having read through a few pages in this book. It is best to read this book as you would a novel, continuing through to the end, rather than trying to figure out or understand an individual section before moving on. The material is written is such a way as to resolve itself as you read. This is an example of "nested loops" a teaching technique Bandler and Grinder use extensively. However you get through it, in the end you'll find your thinking about thinking changed, and the journey as well worthwhile as the destination. As they say themselves, this book has nothing to do with theory or even the truth about things - instead it's "all about what works."
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on 1 May 1999
The main strength of this book for me was that it validated the other information that I had gained from other books about NLP. On its own, and as a first book about the subject, I would not recommend it. What it does do however, is to make the reader aware of the power of NLP, and the fact that it is used widely by therapists and others in this field. For me, it made me think "wow, so maybe this (NLP) is the 'big deal' that people are claiming" If you are looking for a first book on the subject, read 'NLP, the new technology of achievement' by Steve Andreas and Charles Faulkner.
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on 15 March 1999
An introductory text that may change your life. Perhaps the best book to get into NLP with, written by the masters. It is easy to read and fun, but that completely masks the profundity of the material.
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on 3 July 2002
Unstructured and wondering. Long-winded and boring.
None of these terms apply.
While the writing style will make you feel as though you are attending a seminar as an uninvolved participant, you will soon be absorbed into the active audience.
From the first pages of chapter 1 I was understanding the things that I'd missed before. Within hours I was trying the techniques on myself to see if they worked for me - and they did.
If you want to understand yourself and other people this is a good place to start. If you want change things about yourself and the way that you interact with others, understand this book.
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on 20 March 2013
I have recently started studying NLP and Frogs to Princes was one of the books on the recommended reading list. I wish that I had read some of these reviews before I bought this book. After several chapters I was left feeling demotivated and confused about the principles of NLP and it has been weeks since I opened a book on the subject. I find this book hard to follow and there are so many errors that it devalues itself. Do not buy it if you are new to this subject, it will only frustrate and confuse you.
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on 30 June 2012
The authors of this book are the rock stars of NLP. Any star can write a book and it will sell like hot cakes, regardless of whether it was edited or well written. While this book is the famous NLP book that psychologists rave about, it is merely a transcript of a seminar, and not very well edited.

I feel a bit cheated, having myself spent four years writing a quality novel, struggling to become known, and then finding this book which sells like hot cakes but is really poor quality.

Had enough effort gone into structuring this book, I would probably have given it more stars, but instead I'll suggest taking a look at other reviews on this book, because people have suggested some alternatives.

In Derren Brown's book, Tricks Of The Mind, he says the following regarding NLP:
"As a general note, I think the early books by Bandler and Grinder are worth reading. Personally, I would avoid much of the later literature by other authors, and also avoid the courses."

The following are the books he recommends:

Frogs into Princes: Introduction to Neurolinguistic Programming
"Required reading for anyone curious about NLP. This is a good book on using NLP to make changes and is fascinating reading."

Persuasion Engineering: Sales and Business, Sales and Behaviour
"Bandler's enjoyable book on sales techniques. I really like this one."

Trance-formations: Neurolinguistic Programming and the Structure of Hypnosis
"A book on NLP trance-work. Still fun reading, but not a good first book, and only for the enthusiast or would-be practitioner."

Magic in Action
"A book of transcripts of sessions with Bandler and various clients. A knowledge of the techniques may help, but by now you'll be well on the road to imagining that Bandler's far cleverer and deeper than he may be. Yet this is unavoidably interesting reading and Bandler's charisma pours through."

Patterns of the Hypnotic Techniques of Milton H. Erickson, MD: Volume 1
"The work which kicked it all off. Less enjoyable than their later books, and Bandler claims to have dispensed with much of what is written here, but an interesting introduction to Erickson and a classic in the field."

I believe that it's important to try to evaluate controversial subjects objectively by reading both what proponents and opponents have to say. Looking up NLP on Wikipedia is a good place to start.

Stephen Oberauer
Author of The Mischievous Nerd's Guide to World Domination
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on 11 August 2000
This book is a must for all those who want to learn & understand NLP. For those that have already read material around NLP will no doubt have read this book (and if you haven't....why not? ) or come across it. It is basically a lecture/session held by the Pioneers of NLP and the book outlines the activities and events that occurred. Definately worth reading and has the added benefit of being easy to read.
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