Top positive review
16 people found this helpful
on 2 August 2011
Generally speaking I only review books if I find the material compelling enough to make a difference in my life. I know this book will be the difference that will make a difference as Gregory Bateson would say.
I've read a lot of material over the years pertaining to NLP including the classics from the co-creators and a few more from other such dignitaries including Dilts, O'Connor, Andreas and Faulkner, but this book now sits on my desk as a dog eared manual.
I bought this book when it was first published many moons ago and it was far better than any of the actual training materials I received when I first did my practitioner course. What you'll find if you choose to buy this book is that there is no ambiguity, no fluff, just solid explanations, loads of how-to's and a little background knowledge along the way.
What I'm really impressed about is how the information is packaged and presented in a lovely linear format, just a shame that I've defaced the book with highlighter and page markers, but that's what a book like this is for. As a sales coach, trainer and facilitator of my own trainings to the corporate market place, this book would not be out of place as a communication bible for any in-house training team. If you're a copywriter/editor, you'll find plenty of magic to woo your readership with, if you're in sales you'll find ways to fine tune your communication style, in fact there is something for everyone in this book.
My only caveat to buying this book is this; only buy if you are going to read, digest, practice and refer back to...otherwise you're just wasting your time and money as this book deserves to be in the hands of people who want to empower themselves in the real world not just inside their head.