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Customer reviews

4.4 out of 5 stars
12


on 8 December 2013
My Daughter is currently studying visual merchandising and branding and was delighted when I gave her these books to help her study for her course. Tony Morgan is obviously very talented and these are visually beautiful books, which explain everything and are very easy to understand. I myself had no idea what went on behind the scenes to create what are essentially pieces of art and of the psychology involved in the retail industry. Through his impressive previous employment history Tony Morgan has a wealth of knowledge and experience and my daughter now also realises that she is extremely fortunate to have him as her course leader
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on 6 September 2013
same again great author and very good book for studying for people who are studying fashion and want to become a visual merchandiser shows you what a visual merchandiser does every day and how hard work visual merchandising can be and shows you creative window displays and also many more information but worth buying definitely recommend
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on 7 April 2012
I bought this book out of the blue, just confiding in research done on the internet and previous reviews, and I have been not disappointed at all! It focuses more on images and it is divided in section about what to use in VM such as colours, props, lighting, graphics, etc. Definitely an inspirational book with dozens of beautiful pictures.
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on 21 August 2012
If you work in the trade of visual merchandising this book will take you through some of the talented people out there in visual projects. A must for people who love to view shop windows from around the world in the comfort of your own home. AB FAB!
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on 29 September 2015
Really great book, fantastic visuals and easy to read
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on 24 September 2010
Another very helpful and visual guide to creating diferent window displays, now added to the Boutique Library for staff to refer to.
One person found this helpful
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on 23 April 2015
This excellent book has helped me to teach this subject. Thanks again!
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on 11 August 2013
Great book, it was just what I need! My pupils are enjoying it and getting inspired. Thank you so much.
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on 9 February 2013
I bought this book because I work for a retailer, and want to do eye-catching window displays. I thought this book with give me some theoretical and practical advice about how to go about creating such displays. What it actually is is a collection of very lavish hand colourful photos from some of the world's best window displays. If that's what you're after, you won't be disappointed. You too can marvel at Selfridges' latest 3 metre high heel shoe (I live near Oxford Street - I can see this sort of thing every day), or the Bloomingdales display that maps out the origin of the species. And if you get your inspiration from looking at such things, great. For someone like me who doesn't want to spend the cost of a house in rural England on a display, and can't delegate my artistic vision to a merchandising team, it's nice to look at but practically speaking fairly useless.
10 people found this helpful
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on 3 October 2010
A great second book from Morgan! An inspirational book packed full of innovative window displays, from not only the UK, the windows featured are from across the globe. Very interesting analyse of what makes a good window display. Any visual merchandiser, working as part of an established creative team, or as a consultant, will benefit from reading this book, a brilliant insight into the retail world.
2 people found this helpful
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