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Incomplete Picture of the Fashion Business
on 7 January 2010
I had high hopes when I bought this book, but it is a very incomplete picture of the fashion business. It looks like it was put together from different sources, and lacks the necessary information that would help me build a fashion business. What are some of the pitfalls, and what do I need to be careful about? Who are the main industry insiders? What makes a fashion business succeed or not? These are some of the questions that the book fails to answer.
It is quite misleading because it is based on author's own experience. He fails to have done any theoretical and academic research on the topic. Therefore, I would say to take it with a grain of salt. It is simply a personal account, even if that.