Top critical review
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Suitable for a newcomer
on 10 May 2014
It seems more aimed at someone setting out in Media Studies, to get them to break from their conventional way of looking at, and thinking of things, rather than a treatise on semiotics. I worried about its provenance when in the author/printers couldn't spell the name of the famous philosopher/semioticist Charles Sanders Peirce correctly.
The book has no index, just a contents page, a reasonable bibliography and contains about 40% text and 60% pictures that take up whole pages of copious examples plus half a page of explanation on the verso for each. It's a style but unfortunately not mine. It could be condensed to about 100 pages with ease - or more preferably filled out with more substance on semiotics.
Simply not worth the money. The sign on the front is most appropriate.