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on 25 May 2000
This is the classic text on questionnaire design. As a lecturer in Social Research Methods at London Guildhall University I have recommended this book to both undergraduates and postgraduates. In my view, it is clear and accessible and contains all the information that a novice questionnaire designer needs. It is in my view, useful to have some practical guidelines on statistics, although for most social scientists a more specialist publication, such as Cramer and Bryman's Quantitative Data Analysis using SPSS would be a good companion. Nonetheless, this remains the seminal text on questionnaire design for the time being.
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on 31 January 2014
I have done my undergraduate research project, and my lecturer advised this book as part of questionnaire design. It was a difficult read, mostly solid texts which made it a difficult reference book. It seems like you need to read the whole thing, but it is just too boring
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on 13 September 2014
I like it, though there is the new version released in 2000 (if I am not mistaken)...yet, this one is still helpful for my research :-)
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on 3 March 2016
Very useful for my course
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on 16 April 2000
Some good ideas, but a bit intense for undergraduate research - all the statistics stuff isn't really necessary if you're doind educational research, as I was.
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