Top positive review
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Object lesson in clarity
on 11 February 2010
If you read nothing else about preparing your business plan then read this book. It's written in a style which is easy to follow, avoids management speak and encourages the business owner to answer the genuinely important questions.
As an investor in small businesses, I will be encouraging business owners looking for funding to read this book and review their business plans in light of what they then learn before they send the plans to me.
Writing a business plan is not difficult, particularly with the tools and templates now available. However, writing a great business plan which enables you to succeed in your objective, whether that is finance from your bank, equity funding etc is a skill. This book is great step in equipping you to write plans which succeed in their objective.