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4.7 out of 5 stars
4.7 out of 5 stars
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on 4 November 2009
I buy this book for every graphic and web designer I employ. I cannot emphasizes enough how good and how practical this book is. Anyone associated with the design and advertising world should read this book; it will give you great foundation onto which to build your own strategies. In my opinion it optimizes what should be taught at Art College or University. Every creative should be accountable for their work and that means the results their work generates, this book goes along way into explaining the facts of life in the real world. Some of the research in this book is as relevant today as the day it was published. For you web designers out there, you know you can't hide for much longer due to tools like Google analytics, get yourself a head of the game and read this book.
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on 20 July 2011
This book will give you the vernacular to sound excellent in meetings. you'll find yourself 'extolling virtues' in no time at all.

My only argument with it is it's lack of a digital angle (which is understandable, it's over 30 years old). For example, Ogilvy claims that serif copy reads better than sans serif. Whilst this may be true, it's probably only true in print and not in digital (often, you don't have a choice in digital). Equally, his main reasoning behind the serif font being better is that the eye is better trained to reading it. In the internet age, this is perhaps not always the case any more.

There are a few other instances where the age of this book does show, but fundamentally, what made good advertising 100 years ago still makes good advertising today. And, more importantly, reasons behind bad advertising 100 years ago will continue to be the reasons behind bad advertising today and tomorrow and the next...
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on 23 August 2014
Ogilvy presents his life's work in this book with such enthusiasm that it made me want to keep reading. The subjects of advertising style, research, copywriting execution, the use of creative images, and much more, were all covered, and covered very well.

However, the one problem I found with this book is that the material is very dated.

On subjects of market research, split testing and copywriting style, Ogivly discusses the way in which he improved the sales of literally thousands of different product-lines through successful advertising campaigns, but I couldn't help but to compare Ogilvy's dated methodology with the modern - and proven - methods which exist today. And some of Ogilvy's are wrong. For example, Ogilvy talks about the length of copy used in his ads. He states that longer copy works best to generate more sales revenue. Of course, this statement simply isn't true in today's world and is very much dependant on dozens of factors including medium of advert, product being advertised. The list goes on.

I would highly recommend this book to anyone working in advertising and/or marketing, as the book provides some deep and meaningful advice for even the experienced marketing professional, but the reader should bear in mind the year in which this book was written before using some of the advice in his next advertising campaign.
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on 28 January 2014
Overall 5/5, some of the good aspects of the book:

-actual layout and presentation, beautiful with coloured pictures, clear layout and font
-quotes and research behind techniques
-feels like you are talking to Ogilvy himself in the manner of the wording
-covers all principles of advertising at that time

-dated techniques (although Ogilvy states himself many times that its the principles to focus on, not the techniques)

So for someone interested in advertising, its like a history book but feels very contemporary, it of course does not include the tech book hence much of advertising is not included such as the internet, social media etc but for its time and the principles covered 5/5
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on 6 May 2014
David Ogilvy the worlds most successful direct sales copywriter takes you through the process of crafting great sales copy.With many examples of legendary sales copy written for American Express Card.Who hasn`t seen Oglivy`s work in their letter box
David explains the principles in easy to understand language.From people need to justify their purchases to p
eople don`t like being sold to
Fantastic book worth it`s weight in gold
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on 10 November 2014
A fantastic book on advertising and learning what works due to, ultimately, human habits and behaviour. I first heard of Ogilvy when I saw a Tweet by Rory Sutherland, who is hilarious and works for this advertising agency (check out his videos on YouTube by the way). It is amazing that in this book the author says that almost all of the things that work in advertising are well known, have been for some time (all methods are explained here too) and most of the creative people who work in Ad agencies all over the world ignore these principles and keep trying to reinvent the wheel. This frustrates the author more than anything! I also didn't know how to distinguish advertising between agencies. However, through illustrations of Ogilvy's big clients and campaigns over the years, this has increased my awareness from absolutely zero to quite a decent level. This was a great educational book to read and great to put ALL of these principles into practise if you want to promote your own business.
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on 30 September 2013
Full of great ideas and inspiration. Loads of classic advertising campaigns highlighted and explained. If ever you find yourself needing some inspiration or motivation - turn to this book. Highly recommended.
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on 22 June 1999
The most valuable tool for any creative thinker. As the owner of an ad agency, I read this book once a year and keep important excerpts for reference at desk, briefcase and home.
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on 1 July 2015
David Ogilvy is one of those men that made a massive impact in his industry. He also happened to enjoy documenting it. This is the case of this book, almost a how-to guide on the world of advertising on the second half of the 20th century.

He also happens to promote himself throughout the book but this doesn't diminish the final result.

Recommended to anyone who works in the industry and businesspeople in general.
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on 9 March 2016
At times and interesting read, and some great examples of ads from a different era, but reads more like self-publicity for the author a lot of the time. More of a novelty than anything useful relating to modern advertising.
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