This is really five stars if you want a technical and rigorous explanation of risk heuristics. However, the statistical analyses don't get in the way and I found this very readable (basically a series of papers). It is really a more fundamental look at Kahneman's Fast Thinking, Slow Thinking and makes you wonder who came up with these theories first. Kahneman is the easiest read, but lacks the rigour of Slovic.
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The book written by Paul Slovic and colleagues offers an authoritative introduction to classic and contemporary themes and debates surrounding the extremely broad topic of risk perception and subsequently explores the concept of "risk as a feeling". This is a great book, broad in coverage and deep in analysis. It is also clearly written, accessible and replete with good examples and references. All in all, this textbook will be an indispensable reference to students and researchers.