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Much broader than the media coverage would have you believe
on 8 September 2011
The media coverage of this book makes out that it's either a book about RBS and Fred Goodwin or about gender in banks, but it's actually much more.
Writing in an entertaining and accessible manner, Hancock and Zahawi examine the economic crash in a different way to other books and bring it alive with stories about the people who were involved. At the heart of their analysis and their solutions is behavioural economics, terms like loss aversion, bystander effect and prospect theory are all explained and used to explain the irrational behaviour that led us to the brink.
Whilst their conclusions on gender have been well trailed by the media there's a lot more in there on the Vickers review, the way corporate governance works and how we tackle the current regime of rewards for failure in banking, and in business across the board.