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on 7 June 2015
I enjoyed the book and learnt a few things about Job's Apple I didn't know. The thrust of the book is mostly can Apple survive without Jobs, but the book also gives a vivid description of the environment prevalent at Apple for those who work there and for those who try to probe into Apple's secrets. The degree of compartmentalisation and 'need to know' for Apple employees is quite staggering and also Job's perverse nature is covered at some length. Basically, Jobs was a bully and thus Apple as a company was a bully who never took prisoners, but there were a few who Jobs treated well, those who he obviously respected and needed.
I used Macs for about 7 years, but migrated to the PC just before 2000- in my view PCs are as 'good' if not much better than Macs- a very good book about Jobs, which he did not like is the book 'Icon'. The word 'icon' can be taken to have two meanings as in the widely used phrase relating to Jobs, 'distorted reality field'... In my view Apple inevitably will run out of products to inovate and certainly without Jobs the company will gradually fade. Jobs was an extremely unique character, a man of his time, at the right time, on the edge of a new technology, a time probably never to be equalled again, especially as we are witnessing a decline in prosperity of the general population.
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on 1 August 2013
Adam Lashinsky's book "Inside Apple" is a well written, researched and 'illuminating' portrait of Steve Jobs, an obsessive control freak, surely unrivaled in the annuls of 'those-that-must-be obeyed'.

The book covers the period after his rejoining Apple as CEO in 1997 after being ousted in 1985 and carefully, bit-by-bit details the complete and totality of the company's operations, over which Steve Jobs stamped with an iron hand his will, and decisions, not just over the final result of each departments input/output but over every single interim step. His management style was a mixture of zealous inspiration through to awe, bordering on fear. Employee's were kept completely in the dark on new products or developments and their access strictly restricted to only the parts of the Apple Campus relating to something they were working on. The Cupertino HQ could not have been a joyous or morale building environment, just a place to keep your head down and fastidiously obey the instructions and visions harbored by the highly 'explosive' Mr Jobs.

But, what the hell, this mans foresight, and ambitions saved Apple from ruin and turned it into a phenomenally successful company both in terms of profits and revolutionary product designs, so his management style was, obviously highly effective. However, it remains to be seen whether those having to run Apple after Mr Job's death, such as new CEO Tim Cook were given sufficient real responsibility and the freedom to develop their own talents, to move Apple onwards and upwards. The jury is out and only time will tell.

An interesting read.
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on 19 June 2017
I bought this book after reading the authors great book on Uber, but was left disappointed. A lot of the information had already appeared in Walter Isaacsons biography of Steve Jobs, often in a lot more detail. It was interesting to get a bit more colour on other senior execs, especially Tim Cook. If you want a brief overview of apple this will give it to you, but if you already feel like you know it well this probably won't deepen your knowledge much.
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on 22 December 2013
I had no cons about this book, the story was conducting tremendously provided keen insights into apple and how it is run from the inside, I found it very hard to put this book down. The book provides insights not seen before. Do not hesitate to buy.
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on 20 August 2013
A well written book. I would have preferred more substance but the author does a good job of taking a limited amount of information and drawing conclusions and considerations from these. More an enjoyable read than an incite filled expose of the Apple magic.
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on 4 February 2013
Very well written book and Steve Jobs sounds like an absolutely nightmare as does the Apple company. I have an ipod but that's as far as I would go with the Apple world as it seems almost to be a cult.
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on 27 July 2013
It's an amazing book. Adam really explains how the world's most admired and the most valuable brand really works. Using different sources, Adam goes into the depth of the company and digs out the secret formulas(well i guess not a secret as such anymore) that Apple embeds in itself which makes it what it is today. A must read for everyone specially those entrepreneurs or leaders who have a vision for their companies.
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on 16 March 2014
Always great to read about Apple! Not standard biog about Steve or the history but more about peoples perception inside and outside. Good read.
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on 8 August 2014
If you don't follow able in the news, it is a nice summary, but don't expect anything new otherwise.
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on 4 June 2013
The author takes the reader by the hand and shows him what's in many of the cupboards at Apple. Fascinating!
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