Top critical review
175 people found this helpful
on 17 June 2012
The first section of HABIT which focuses on individuals' behaviour is excellent, describing how sub-conscious a lot of daily decisions can be, and how to change these. I was compelled immediately to find the one key-stone habit I would try to change, by keeping the same cue and reward, but changing the actual habit, and finding ways to believe that change is possible. Case studies of drug addicts and Olympic swimmers were gripping and inspiring.
However, the second and third section were less interesting, mainly because I had come across the same material already several times -- about how will-power is a finite resource (that can, however, be incrased over time) and how companies use psychology and data linking to sell you more stuff. Some of the case studies were over-dramatised, with no clear point or conclusion (e.g. on the Kings Cross fire on the London Underground), and I was not moved to change my organisation on Monday morning.
The book is a frustrating and exciting read at the same time. I really enjoyed the journalistic style and for once, the case studies were not boring. Possibly a bit formulaeic, but entertaining. The beginning is really promising, making you sense we are at the edge of some truly transformational insight -- but then it all fizzles out. It could have done with a clearer set of conclusions rather than complexity that seems to be padding it out and only succeeds in confusing the reader.