Top critical review
Amusing musings on modern cinema
on 18 August 2017
An amusing collection of essays by film critic Mark Kermode on what he thinks is wrong with modern cinema. Although entertaining, some of the book struck me as very silly, particularly the first chapter. I mean, can it really have come as a shock to Mr Kermode to learn the price of two cinema tickets, a coke and some popcorn? Why? Isn't he supposed to be a regular cinemagoer? And why does the tightwad grudge buying his daughter a coke and some popcorn anyway? How mean can you get? The part where he sneaks into the cinema at age 11 to see Blazing Saddles is very amusing, but that stuff about only being able to buy chocolate covered raisins and .'we went to the cinema to watch, not to eat' is rubbish. In the 70s, drinks, sweets and ice creams were heavily promoted in the ads, for instance I remember an amusing ad for Kia-ora orange drink which had Ronnie Barker saying 'customers are requested not to make idiotic slurping noises during the film.' As for ice creams - you didn't even have to go out to the foyer to get them, elderly ladies with trays brought them into the auditorium. One I can remember from my local Odean who was about 90. So things really haven't changed that much. This makes me take the rest of the book with a pinch of salt, as I am not sure how much is his real opinion, and how much exaggeration. Still, it's entertaining enough.