Top critical review
17 people found this helpful
Jim - you're giving me cliché overload . . . please stop!
on 28 February 2012
I'm a huge fan of the work of Jim Collins and can say with all honesty that 'Good to Great' still ranks as the most useful business / management book that I've ever read.
However (you could feel that was coming), his current book 'Great by Choice' is just too complicated to listen to / read.
It is packed to the brim with models, examples, cross-references, more examples, and cliché after cliché after cliché, all of which distract you from the core messages - which are extremely valuable and helpful to anyone in business.
In my opinion this book is a complete contrast to the smooth, calm, logical and clear delivery that everyone remembers from 'Good to Great' and (to a slightly lesser degree) 'Built to Last.'
Even the narration style of Collins on the audio version of this book is jumpy, which is completely unlike his previous audio books.
It's a shame as the evidence (as always) is compelling and offers a valuable insight into successful management approaches in volatile markets.
Unlike the other books of Jim Collins, I unfortunately will not be recommending this one - sorry Jim!
P.S. Overall though, I'm still a huge fan!