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Customer reviews

4.5 out of 5 stars
8


on 16 January 2018
Great product and arrived on time, thank you!
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on 30 April 2003
David A Aaker and Erich Joachimstahler have compiled a book on the subject of brands which is comprehensive in its scope, deeply researched and offers an in-depth analysis of current methodologies and practices. It is, however, not for the amateur. Their approach is academic and their language is dry, sometimes verging on the inpenetrable. If you are in the very high-brow stage of your MBA this the book for you. If you are a brand manager seeking a little light reading to brush up your skills - set aside a good deal of time.
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on 17 August 2015
excellent
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on 7 April 2014
An in-depth look at four areas ... brand identity, brand architecture, building brands effectively and the organisational challenge of organising brands globally.
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on 3 June 2013
Content of the book is ok, but the paper quality is disappointing so it doesn't deliver highly appreciated reading experience.
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on 13 September 2001
David Aaker's previous books have been among the most lively and comprehensive in this field. These include "Building strong brands" and "Managing Brand Equity". In this latest book, Aaker and colleagues build upon earlier work and draw upon practical consultancy experience. highly commended.
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on 3 March 2016
Great book, a great insight into brand leadership!
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on 8 January 2001
Don't have a second thought. A comprehensive and stimulating text which is business critical. A must for any Marketing Student / Exec.
Brand leadership, this is what business needed yesterday.
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