Top positive review
Strategy Made as enticing as a Novel: Unmasking Pseudo-Strategy and Explaining How to Devise a Good Strategy!
on 4 February 2018
This is a wonderful strategy book, enticing and gripping, that tells us like it is on the world of bad strategy, unmasking the fluff of pseudo-strategy and flawed thought. The funniest part is when it provides a template list for mission, vision, goals with a lot of fluffy words where you just have to insert any company and industry name. Bad strategy, ridiculous as it is made obvious by such template , is prevalent. In many companies "strategy" is just a vaguely motivational, vacuous pie in the sky wishing amassed with political correctness statements. This without really having any notion of scope or intrinsic competitive advantage, based on unique resources and capabilities, about how to achieve the goals. Rumelt even dedicates 3 to 4 pages mocking the self help gurus from new thought who for 3 centuries now in America, sometimes using a disguise of sophistication others not even trying to look adult, propagate the belief that you just have to think positive and profits and adaptation to a changed environment will follow without deeper questions and actions. Rumelt destroys charisma as being necessarily good or sufficient for strategy. He then explains what good strategy his with both a diagnosis of the challenges and a therapy to reach the goals (Kernel). If there is one criticism of such a wonderful book is that it would be easy to have a parallel of his ideas and concepts with those of other great strategists like Porter or Mintzberg so that this could be even more useful for the strategy field, by clearly pointing out in the text, or at least creating a table of equivalence between the informal language of Rumelt and published well acknowledge concepts of strategy from other authors and mainstream textbooks also on good strategy,