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on 3 January 2015
Used as a reference book for a research paper, always a great source from The Economist and had some good key points and references regarding branding.
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on 11 March 2016
its a article and good to read
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on 4 August 2009
Excellent book well worth reading would recommend it to anyone wishing to learn about Branding
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on 18 January 2015
excellent book
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