This is one of several books I bought before I started my online business and definitely proved the most practical and constructive guide. It is clear, succinct, to-the-point and has a user-friendly layout. It has many useful lists and checklists in all chapters that work as handy reminders. Many chapters in the usual how-to-set-up-your-own-business books are irrelevant to Internet entrepreneurs, but this book covers all the basics for anyone wanting to set up shop online. Highly recommended.