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on 24 June 2013
This is an interesting book based on studies of how people behave.

I was interested enough in the arguments and conclusions of the book that I wrote a review on pelicancards.info - but in a nutshell -

High-attention thought processes are what a person does when they are problem solving. Low-attention processing is given over to things that don’t deserve active attention and research shows that memory is dissipated over large areas of the brain and that the context in which a memory is recalled is part of the memory itself and that adverts can trigger emotions based on those contexts.
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