Top critical review
Pretty slim 'book' but gives thr headline principals
on 1 October 2017
I've have given this a low rating as I have worked in digital advertsing for 10 years plus and a lot of the pricipals and strategies are quite normal for brands now: this probably had more revolutionary bite about 4-5 years ago. You can pic up a few historical references and a general veiew of what growth hacking is as a concept and rough set of approaches but I didn't find it super valuable and don't think many will who are in the business now.