Top positive review
For businesses wanting to develop a solid social networking platform.
on 24 October 2013
Very impressed with the quality of this book. I've read a few (mainly about Twitter) and found them all to be more aimed at the social, rather than business, side of it. Basically, if you're looking to get your home, small or large business off the ground with a social platform then look no further. This may well be the only book you need.
Giving comprehensive advice on Facebook, Twitter, LinkdIn and Youtube (as well as help on blogs and briefer--though still useful and interesting--advice on setting up on Google +, Pinterest, Tumblr, Myspace and Foursquare), the book is very professional and 100% business-orientated. As well as a good introduction to the "business of being social" and then being given a solid grounding on the nitty gritty of how these sites work, and how to integrate them into your marketing strategy, there are also broader sections on how to analyse and manage your social networking platform.
It was quite a relief reading this to find something totally focused on business. I've worked as a social media "engineer" (sorry, not really sure what to call it! Someone who sets up and manages the social network sites for a medium sized business). I did this mainly through intuition (having experience using the sites for myself), and wish I'd have had this book at the time. I'm presently in the process of setting up my own business, though, and am already finding it an invaluable resource.
One last word, it is definitely worth getting this and at least skimming through the parts you think you don't need even if you are only interested in setting up a Facebook page or Twitter account for your business. You may well (as I have) found yourself realising how you could quickly maintain a presence across the social networking board (with tools like HootSuite) and therefore widely increase your coverage. Well worth the money. The only other thing you may need will be a proper book on blogging (although this will help you decide whether or not you need to open a blog for your business).