Top positive review
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Highly recommended and not just for accountants and solicitors!
on 30 September 2012
If you are running your own business selling a service or some kind of expertise, then there is a good chance you are trying to do what Robert Craven describes as 'Grow Your Service Firm'. Don't be put off. The book, `Grow Your Service Firm' is NOT just for accountants and solicitors.
Media agencies, graphic designers, plumbers, homeopaths, financial advisers, business consultants, chiropractors, architects, landscape gardeners, electricians, the list goes on... You are all experts in your field, and so The Expert! Model, developed by Robert Craven and his team in the Bright Marketing seminars will work for you.
Read on if you want to get more/better clients! Yes, there are a myriad of business books out there which preach the idea of being an 'expert in your field' so that prospects will come to you and you can 'Grow Your Service Firm'. However, THIS book gives you a step by step guide to what this means, and how to go about it.
How does it work? Robert Craven defines The Expert! as someone who has five indelible characteristics:
The Expert! focuses
The Expert! writes
The Expert! possesses
The Expert! knows
The Expert! speaks
There are also two additional concepts underpinning The Expert! Model:
The Expert! has an `ology'
The Expert! uses testimonials and endorsements
Five things plus two concepts. Surely it can't be that easy? What makes this book stand out is the fact that Robert Craven makes these ideas become reality with an action point in each chapter. By following the steps he suggests, you will be able to turn the first five characteristics into daily habits. 'Grow Your Service Firm' is a doing book not a reading book!
I bought the book 'Grow Your Service Firm' thinking I would take a sneaky look and decide whether to send it back, but it so thoroughly involves the reader that before I knew it I had already started underlining and making notes of action points.
For example, if you go to a networking event armed with Robert Craven's 'Grow Your Service Firm' book, you just have to remember five little phrases: `We work with..' `who have a problem with..' `What we do is...' `So that...' `Which means' And this means Bang! You have ticked off 'The Expert! focuses' chapter. Not only that, with your one minute elevator pitch done, and your business neatly explained, you have also encompassed `The Expert! speaks'. And by meeting people and making connections, suddenly `The Expert! knows' also has also been taken care of too.
By turning the characteristics of an expert as explained in The Expert! model into an attitude of mind, there is no doubt that it really is possible to Grow Your Service Firm! Thank you Robert Craven!