This book was a game changer for me. It’s bringing the basics of e-commerce back to the forefront of your mind and useful for those that are just starting out with an e-commerce site, but also for large well established retailers that are looking to scale to the next level. I thoroughly enjoyed the book and got some really great insights from it. The authors experience really shines through.
It's refreshing to see a completely new way to look at the same data I've looked at for years. Analysing the key KPIs and removing the emotion from business decisions seems so simple but it something that is rarely done. This book is my bible now.
This is a brilliant book! I found the insights to be very actionable. It's also well structured to help digest the information, it's concise & metric-driven. Since reading, i have re-assessed what's most important in our business, to focus on the most value-creating aspects.