This is the earliest of the three documentaries by Adam Curtis which I bought from Amazon recently, all of which I have now seen - and marveled at! They are all to do with the kind of society that has developed in the West, with this particular title devoted to the consumer aspect of our daily lives. Although Freud is very central to the argument, it is not the Freud of sexuality, dreams and slips that we are concerned with here. It is something much more sinister - our unconscious, uncontrolled and irrational desires - which occupies the stage. If you have never heard of a certain Edward Bernays (nephew of the more famous Sigmund) now is the time to rectify that omission. I am certainly grateful to Mr. Curtis for having made the introduction, although I'm not so sure that his activities are of the kind his uncle would have approved. This is fascinating stuff, and as with other Adam Curtis documentaries, not to be taken over a cup of tea. It is highly rewarding and well worth the effort, although, as with his other documentaries, the video and audio are very much wanting. In fact, subtitles for the odd indecipherable word would be a great help. Still, as this documentary clearly shows, life ain't perfect!
Despatch was prompt and the actual item was a great bit of research on the part of adam Curtis. It warrents many viewings to absorb the detailed and subtle argument that helps to make sense of the nihlism in our culture and the consumerism that passes itself off as personal fulfilment but is in fact anything but liberty.