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on 30 March 2016
Pretty informative and easy to follow. I would say if you are of a reasonably standard with Adwords this might drag on for you and skimming to find sections you didn't knbow would be advisable.

Equally if you are a complete novice go for a beginners guide.

Contains lots of hints and tips on simple things you can do to your campaigns to beef them up that I found invaluable so if you only use half the book it should still be a great help.
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on 2 January 2017
It jumps around a little bit but I committed to read it after my mentor recommended it so I kept going. Really handy to read this on the Kindle app. That way I could highlight sections and make notes on passages to come back to. Really great for anyone who wants to break the mystery of how to be successful using AdWords. An unexpected bonus was the general business advice presented. Great motivation and I'm glad I read this at the start of the year! Now to implement it!
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VINE VOICEon 31 October 2015
A very enjoyable book, that also contains lots of common sense and practical advice. It also gives the reasons behind the recommendations. A very useful addition to any marketer's library.
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on 13 June 2015
The original guru when it comes to Adwords. Highly recommended for anyone wanting to learn how to do adwords on google. Save you're money buying any online courses before you've read this book as it talks you through the basics and way beyond and tells you how to do analysis of your figures and how to tweak and improve what you're doing.
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on 31 October 2015
Good book for beginners but too much emphasis on the magic of Google AdWords.
It's pretty explicative even if face the topics in a light manner without going deep in the issues and in the "how to".
The most recurring word is "do you wanna make money"... which is pretty annoying because AdWords helps businesses but is not a graal.
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on 8 November 2015
Well, it's not the ultimate guide but it is good, and very useful so give it a shot. If you really want to know AdWords in depth, first do the AdWords Learning Centre tutorials and, if you like, the exams, (They're free).
Once you know the basics, Perry's book is an excellent next stage to take you up towards expert level. Not for beginners.
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on 3 February 2018
Very good.
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on 11 November 2017
Good book but new version of adwords running now. Make sure you get the latest version
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on 21 November 2010
If you are a complete beginner to the art and science of Google AdWords, then this is the book for you. It is full of easy to follow advice and examples. Of course some of it is out of date already, because Google changes its rules from time to time. But as long as you are aware of that, it's still a really useful book. I recommend it to all my trainees and our office copy is referred to regularly!
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on 7 January 2018
This has already helped me
Make my business better. And that just the stuff from the first few chapters. The whole book has forever changed how view marketing, business and me.
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