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on 28 January 2014
I don't need 20 words to say that all of Dan kennedys books are amazing.

Every page packed full of top quality business transforming material
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TOP 500 REVIEWERon 13 September 2012
Today's customers want excellent customer service and great value, and they won't tolerate an ordinary sales experience. Multimillionaire salesman Dan S. Kennedy shows you how to sell your product or service to difficult customers. He covers effective selling techniques, such as using testimonials and offering free products with a purchase. He emphasizes really listening to your customers because - directly or indirectly - they will tell you what they need. Although this treatise doesn't break much new ground, Kennedy offers a helpful compendium of solid sales advice. getAbstract recommends it to salespeople hoping to improve their numbers, and to service providers and professionals, from doctors to mechanics, plumbers and dog trainers, especially the ones who don't know how to sell.
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on 22 October 2010
What Dan tells you is how it really is - there truly are no wishy washy messages here. I have personally recommended his books to dozens of people. If you enjoy Dan's no holds barred style then I can also recommend Swimming with Piranha Makes You Hungry by Colin TurnerSwimming with Piranha Makes You Hungry
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on 25 January 2012
I've read most of Dan's books. They are wonderful, practical and full of ideas you can put into practice immediately - and they work!

However I feel that Dan's area is direct mail - he's the master.

With this book I felt he was getting out of his depth. He is moving a lot of his old ideas into the digital age, and often his approach looks out of date.

I think either Dan should review his outlook, or stick to direct mail.
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