Top positive review
6 people found this helpful
They Lied?!! The bastards!
on 18 March 2013
Ok so they didnt really lie, they just told the truth in a very selective fashion.Why? Because they have to!
Im a bit of a marketing neewbie but i have to say that I consider this one of the most eye opening books iv ever read.
Godin explains how the same fundamental tactics are employed time and time again by advertisers, politicians, newspapers, religious establishments etc to influence the average joe on the street.
Godins writing style is casual and jargon free and he seems to make it his mission to help people think for themselves and not become mindless sheep. Its the kind of book you will read in just a few hours, but you'll remember its lesson forever.