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on 16 August 2017
excellent many thanks
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on 4 March 2014
Thinking with Type is very firmly aimed at Students and Beginners, those with experience will gain far less. Typography designers should look elsewhere.

If you are a beginner who wants to learn the basics of type, some of its history and see examples & advice on style & layout, then you'll find this book very helpful.

If you already have a familiarity with type you'll find this book a little thin. It may cast light on some of your bad habits and give you a few new nuggets of information, but that's about it.

If your interest is in the art side of Typography and/or you intend to design typefaces yourself, digitally or by hand, this book is definitely NOT for you. Save your money.


The book uses clear examples to illustrate the correct way to set your type. The humourously titled 'Type Crimes', which appear throughout the book, show you memorably bad examples of what not to do. These are helpful lessons.

The historical background behind printed letterforms is concise and interesting. You'll come away with a better understanding of why letters from different typefaces look the way they do.

The explanation of different weights within a typeface family and the role they fulfil should, with practice, help you select the right tool for the job.


The book sometimes lacks consistency, dedicating too much focus to some areas and too little in others. For example Grid layouts are covered at great length to the point of tedium, yet Kerning is given only 2 pages.

The occasional uneven presentation of topics, of abrupt brevity in some cases and over-indulgence in others, make this more a text book than a reference book.

Where advice is given on usage in specific software, it makes the presumption that you'll be using Adobe InDesign. For hyphenation it only gives keyboard short-cuts for Apple Mac computers. That's downright unhelpful if neither situation applies to you. Thankfully software & operating system specific advice doesn't appear too often.

In summary...

A book for beginners only. A solid starting point where all the basics are covered, although occasionally it's too long or short on some topics.
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on 5 March 2011
In the introduction, Ellen Lupton states "I sought a book that is serene and intelligible, a volume where design and text gently collaborate to enhance understanding. I sought a work that is small and compact, economical yet well-constructed - a handbook designed for the hands. I sought a book that reflects the diversity of typographic life, past and present, exposing my students to history, theory and ideas. Finally, I sought a book that would be relevant across the media of visual design, from the printed page to the glowing screen."

And that's exactly what she created. This book is an excellent entrance point into typography, and the author's enthusiasm for the subject comes across very warmly. It's delicately balanced to offer a bit of history, a bit of technical terminology, a few how-to's and what-not-to-ever-do's. I've picked up and put back down two other uninspiring typography books - 'Typography' by Ambrose/Harris, 'Logo, Font and Lettering Bible' by Leslie Cabarga - but this book captured my attention and ignited my imagination. And that's really the point of reading design books isn't it? Not to just admire what you see, but to feel inspired to create your own work.

Other typography books may be better at drumming in the technicalities, or teaching you how to practically implement things in InDesign or HTML/CSS. But this book gently informs, entertains and encourages, turning a mild interest into a fascination. It's really an easy and most definitely worthwhile read, presenting typography not as a strict discipline to be mastered, but an expressive art form to be admired, enjoyed and played with.
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on 5 November 2010
A good guide for younger and more inexperienced designers in the tenets of typography, but as a more experienced designer I didn't find much new material of interest. And definitely no substitute for essential reading such as Bringhurst's 'Elements of Typographic Style'. A decent book none-the-less.
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on 2 November 2014
Thinking with Type

Thinking with Type is an ideal book for people wanting to learn about typography, it's now on its second edition and is one of the best-selling design books on Amazon. the book has 224 pages spanning from information about Grids to Type Hierarchy. The examples of typographic layout and design are from both modern design and classical design.

Towards the book of the book are exercises to complete and also guides to both proofreading and editing text. We highly recommend this book to anyone wanting to learn or expand his or her knowledge on typography.

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on 4 April 2013
I love typography and this book allows you to understand all the fundaments of type in a easy and interesting way. I like the layout and size of the book. It also contains little tasks at the end of each chapter as a review of what you have read.
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on 17 July 2012
"Thinking with type" is one of these books that are very helpful on the start of your typographic journey. It's just very good fulfilled with lots of examples. The only thing that this book is lacking, is a bit deeper historical background.
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on 5 December 2015
The content is super just what I needed to help me understand typography. But its nearly unreadable on my tablet Samsung galaxy note 10.1 with the kindle app, it's locked in to the portrait orientation the type is very small some parts are unreadable as the type must be below 5pts. This is a shame as the book is really nice read and doesn't disappear up its own backside with to much technical detail. It is very disappointing that another good book has been spoilt by careless formating and no testing to make sure it works on all formats.
Do your self a favour and spend the extra £2 and get it in print.

I have just bought the printed edition as the kindle edition is useless.
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on 7 December 2013
I bought this book as a step to improve my use of typography on the web. It is very informative and captivating, with brilliant teaching material. Highly Recommended for designers in print and/or web.
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on 14 October 2014
the content is good but it is very difficult to read the kindle version. the reason is (I think) theres a lot of white space which confuses the scaling of the page and makes the text too small.
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