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on 14 September 2001
This book has become a vital addition to my mail library,i concider this title to be one of the best mailing educational information based books in the world,certainly in the top 10 mailing books written in the world,by far
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on 9 June 2016
Brilliant.
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on 18 June 2013
This book doesnt meet my expectations. Yes, it has a lot of examples, however all of them really outdated (from 70s-80s) and also most of them dedicated to publishing business (letters to order books, catalogues.. etc). Almost nothing about b2b business. And finally, printing quality of mailings are fuzzy so it hard to read everything. So, this book is overrated, out of benefits, useless.
You better check other good (and recently published) books dedicated to direct mail...
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