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on 5 May 2017
Enjoyed it , as a wrestling fan the insights were great a real treat
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on 29 June 2011
This book is great, a very well written highly entertaining read, if you were a wrestling fan during the late 90's then this book will bring back forgotten memories of how the good times turned very bad very quickly due to inflated ego's, bad business decisions and truly nonsensical booking/storylines. I cant praise the book enough. If you missed out on the glory days of wrestling and currently watch TNA wrestling then buy this book and you may see things happening all over again, the "old" guys who wouldn't step aside in this book are very same "old" guys who are still failing to step aside today,14 years later.
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on 11 October 2012
The Death of WCW is a book that explores the highs and lows of the WCW Company, a Company that was until it ceased trading in 2001.

Personally, I was not a fan of WCW back in "the glory days" (from around 1998-2001 or so). Me, I was a WWF lifer, although I knew of the Company's existence. With this in mind, I found this at my local bookstore and decided to give it a go, believing I would educate myself about WCW in the process.

Was I wrong? Absolutely not! If you want to educate yourself about WCW all the way, from its' creation to its' burial, then this book is for you, by all means. You will learn about the ratings (Monday Night) wars, high-rise WWF stars jumping ship to WCW with the promise of "guaranteed contracts" and, finally, how WCW managed to screw it all up and come apart at the seams, thanks in large to an ageing roster with even bigger egos and nonesensical, ridiculous storylines. It's all here and written in a very accessible, easy to understand language.

Finally, I would recommend this book to any wrestling fan. If you were there back in the day and managed to "see" WCW fall apart, then this book puts things on paper, to use the term. If you weren't there, then this book will surely educate you on the topic. A very interesting, highly entertaining read overall!

Buy it.
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on 10 October 2014
Very interesting and insightful book. Worth a read.
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on 19 April 2011
outstanding book, very informative and beautifully written so anyone and everyone can understand. After reading this book one feels like they understand what happened to wcw. As a wrestling fan I have read tons of books on wrestling but this one is possibly the best and well worth a read. I recommend this book to any wrestling fan.
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on 29 October 2013
As a fan of the WWE/F since the early nineties I was somewhat familiar with the story of the "Monday Night Wars" but only from the side of the victor the WWE.

Fortunately this book has filled in the blanks and in a wonderfully entertaining way. It explains the rise and fall of one of the biggest wrestling companies of all time.

The book is extremely well written and whilst entertaining and opinionated it often backs up its points with well researched evidence in the form of attendances and ratings of shows.

I found this book very hard to put down and finished it in two or three sitting. Excellent value and extremely recommended. If you buy one book on the Monday Night Wars make it this one.
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on 28 June 2013
The Death of WCW is a must-read for anyone interested not only in the history of professional wrestling, but in what happens when a company falls into a holding pattern and has no concept of what its audience actually wants.

Through regular financial statistics, television ratings, pay-per-view buyrates and anecdotal evidence, the book accurately portrays a promotion that appeared to be the strongest force in the industry but was in fact sewing the seeds of its own inevitable demise, thanks to the short-termist greed and egotism of certain wrestlers coupled with overall incompetence and out-of-touch decision-making from an overly-corporate authoritarian presence. Despite having almost every advantage imaginable - great wrestlers, big names, history on its side, and being bankrolled by a multi-billionaire wrestling fanboy - WCW shot itself in the foot repeatedly, letting its most popular emerging talent make their names in the rival WWF because those in charge couldn't see past current trends to think about their own future. Steve Austin, Mick Foley, Chris Benoit, Eddie Guerrero, and Chris Jericho were all misused by the company and would all become major stars for the WWF during the Monday Night Wars, all of them also eventually winning world titles having been told by WCW that they were 'vanilla midgets' who couldn't put butts in seats. Paul 'Triple H' Levesque was also let go in the mid-90's and became a huge asset for WCW's competition. Rey Mysterio, one of WCW's most marketable stars who has since become one of the most decorated men in WWE history, had his legendary luchadore mask removed for no good reason even though it was still selling out at merchandise stands and was then booked into oblivion. Goldberg, the last great hope for WCW having any kind of long-term success, was undermined at every opportunity by jealous colleagues and eventually fell by the wayside as well, despite maintaining his popularity with fans. Even Ric Flair and Sting, the two most loyal and most beloved wrestlers in WCW since the mid-80's - you might even say they were the very epitome of what fans regarded as WCW - were repeatedly buried to accommodate the fragile egos of Hogan, Nash, and others.

When Eric Bischoff, the man who almost single-handedly turned the company into a major force but then subsequently allowed it to tank just as quickly, was finally removed from his duties, Vince Russo came in and hotshot the world title until it became worthless, booked horrible angles that were rarely edited or crosschecked before being greenlit, and removed all suspension of disbelief by relying on 'shoot' (i.e. fourth-wall-breaking) vignettes and promos under the naive belief that everyone watching knew the ins and outs of the business. The result was $62m lost in a single year in 2000. Time Warner then merged with AOL, leaving Ted Turner almost powerless to stop WCW finally being held to account not only for its financial losses, but its ridiculous expenditure that included concerts that drew low ratings, elaborate but pointless mini-movies, and even airline tickets for every wrestler on the roster to every show - even on shows where they were not going to be used.

The main problem I have with the book, though, is that after all of this is said, the authors still seem to hold Jamie Kellner almost individually responsible for WCW's demise, simply because he looked at the bottom line and saw it was in the mire and canceled Nitro. I have no love for Kellner at all, he canceled a lot of really popular shows such as Animaniacs and Pinky and the Brain so he could focus on teenage girls and he also said TiVo was 'stealing' from networks because you could fast-forward past commercials. He's a spiv. However, he deserves no blame for what happened to WCW. He saw a show with declining ratings owned by a company with hair-raising losses in the previous twelve months and he made a judgement call that ANY outsider would have made. WCW killed itself with horrendous booking and warped egos.

As a nitpick, the humour can be a bit off and there's also quite a few really irritating moments where the authors will say something like "bear in mind, what we're about to describe really happened" or "you're probably laughing yourself silly" or "I swear this was true." It's pointless and overly colloquial, even for a comedically-tainted book.

Still though, this is an essential read, especially when the same mistakes WCW made continue to be made today, particularly in the videogames industry (EA/Activision/BioWare, anyone?). Anyone who wants to go into business or provide a public service would be well advised to read this and learn from it.
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on 1 February 2014
I know what you're thinking, that title is wrong right? Well yes and no, wrestling is still around (and WWE is still making many millions) but since WCW went out of business, the industry has never been the same since. I was never a big fan of WCW, (WWE and ECW fan) but it would be ignorant to ignore the success (and failures) WCW had.

This book tells you HOW to run a wrestling company and at the same time it tells you how NOT to run a wrestling company. With the endless supply of money coming from the very deep pockets of Ted Turner, WCW beat WWE in the infamous 'Monday Night War' for 84 consecutive weeks because it had a huge amountbof talent, groundbreaking storylines and well.... Goldberg. Things got wobbly for WCW during late '98 because those who had a hold of the company weren't higher ups like Eric Bischoff, it was stars like Hulk Hogan, Kevin Nash who kept their top spots while keeping the mid carders like Chris Jericho from forever climbing up the ranks.

Along came Vince Russo who worked for WWE's creative team, things then got worse for WCW because Vince Russo's creativity had far too many holes in them.

I don't want to give the whole thing away, but you should really buy this book, even if you didn't like WCW, it tells you what is necessary to be a success in wrestling and it tells you the things that can destroy a wrestling company.
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on 2 July 2010
In any business other than pro wrestling it is had to imagine a company with so much money, power and potential could be run the way WCW was. I didn't follow the business closely at the time so I read The Death of WCW as a history lesson rather than to find out what was going on behind the scenes of the product I used to watch, and the book is definitely the most complete and accessible way to learn the story of one of pro wrestlings biggest successes, and biggest failures.

I am not familiar with R D Reynolds but I am very familiar with Bryan Alvarez as a listener of his radio show and reader of his newsletter, and while the guy presents information in a light hearted way, he knows his stuff and his style of writing only helps you in taking in just how badly this company managed to screw things up on a consistent basis.

I give this book a definite recommendation to both fans of pro wrestling and to anyone who wants to see how not to run a company (I'm still in a state of disbelief over some of the things they did). On a side note, although he is business partners with Bryan, Dave Meltzer would not put his stamp of approval on something he did not believe was presenting a truthful and accurate representation of what happened, so take some comfort in that.
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on 18 October 2005
Don't let the terrible cover put you off, this is truly an excellent book. The amazing story of how the biggest wrestling company in the world WCW went bust! You really wouldn't believe it if it wasn't a true story.
A great read even if you don't have any interest in grown man throwing each other about in tight trucks for the pleasure of millions!
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