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on 11 August 2017
I find this book very useful in my business and recommend it to anyone looking to communicate persuasively in any sector.
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on 26 March 2017
Kennedy's book is clear and to the point. It takes you from prep to the finishing of a Sales Letter, with excellent examples throughout . A must for any business owner who wants a thorough guide to direct mail marketing.
One person found this helpful
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on 6 September 2014
There are better alternatives out there, When compared to Cashvertising this book doesn't even come close on content delivery.
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on 26 January 2013
Like many books of this type it tells you what you need in a good sales letter but is very light weight on how to actually do it. A far better book is Joe Sugarman's Copywriting handbook.
5 people found this helpful
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on 31 May 2017
Awesome. Taught me a lot and things I didn't even ever think about. Would highly recommend to anyone wanting to get decent at copy.
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on 23 March 2018
One of the best sales books I’ve read
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on 21 July 2017
Brilliant.
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on 5 September 2014
Great system for business owners and sales professionals. I am a fan of Kennedy system. Have read other books from the author as well as own magnetic marketing and gkic gold member
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on 19 June 2013
It's a great book, very well written and most of all it's very effective.
I choose this book because I want to improve sales in my business and learn the best way to do it with new approach. It seems I have chosen the right book.
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on 14 October 2016
great
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