Top critical review
Buying this book will make Amazon send you spam
on 27 April 2014
One reason I've chosen Amazon as a preferred retailer in the past is that they ask what my advertising preferences are, and have until now been smart enough to respect those preferences. I hate receiving any form of unsolicited email, especially advertising. For the avoidance of doubt - and especially for those deliberately-obtuse self-styled marketing "gurus" with bizarre self-serving interpretations of the word "unsolicited" - 'unsolicited' means I didn't explicitly ask for it, and your email is not directly about a purchase I have made.
In the case of this book (and one other I bought on the same day from the same publisher) my purchase immediately resulted in my being emailed a "Promotional Code", that enables me to spend more money, but must be used by yadda yadda.... In other words, it's exactly the same type of annoying and unsolicited upselling that physical high street stores like HMV used to engage in endlessly right before they went bust. It's a shame to see that the 'brilliant' marketers that helped HMV, Jessops and other once-leading high street retailers to go out of business now seem to be 'helping' online retailers do the same.
I only need to be bitten once to never purchase from a seller again. This is the last book I'll buy from Apress. I've never had this problem when buying from Wrox or any other vendor. If this is a more general change in spamming policy by Amazon, I'll bin Kindle altogether. It's that simple.
This isn't a good marketing strategy, Amazon or Apress. Trust me on this. Just because you send spam from an email address that you have the cheek to announce doesn't accept incoming email, doesn't mean that customers won't find a way to express our displeasure when you engage in blatant spamming.
No doubt there will be some who complain this review isn't about the book itself. However, reviews are also meant to be about the whole experience of dealing with the vendor and author in question, not just the product itself. In this case, the consumer experience has been less than optimal. If like me you hate spam, I suggest giving this title a miss and choosing one from another publisher. Hopefully one that will respect your marketing preferences and not engage in pointless upselling that serves only to alienate the consumer.