Learn more Shop now Learn more Shop now Shop now Shop now Shop now Shop now Learn More Shop now Shop now Learn more Shop Fire Shop Kindle Learn More Shop now Fitbit



There was a problem filtering reviews right now. Please try again later.

on 20 June 2013
Groundswell is highly-rated, one of the first so-called 'social media books' to be released and one which reveals all kinds of interesting information that will change the way that you look at the world. We're experiencing a groundswell, a term that's used to refer to the social phenomenon which has changed both the way that we interact with each other and the way that we access information.

Today's consumers are empowered to tell your brand's story whether you like it or not, through blogs and social media sites. In fact, you can no longer control your brand through brand guidelines alone - consumers are telling your story, and all you can do is try to guide them through it.

As the authors explain, "Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you on Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. You can see it as an opportunity."

Despite being five-years-old, Groundswell is semi-timeless and the concepts that are detailed by Bernoff and Li, both Forrester employees at the time of the book's writing, are the foundations of many of the thought-leading social research projects that are still taking place today.

If you're interested in marketing, the internet, social media or even the way that our society interacts with each other, this book's for you. Make sure you look out for the book's sequel, Empowered, too.
0Comment|Was this review helpful to you?YesNoReport abuse
on 18 December 2012
This is an interesting read. Sometimes it feels a little dated even though the theories still apply. It is well suited to those approaching social media for the first time. I did enjoy the case studies and found a lot of ideas mentioned useful.

A mix I guess of being approachable for all (ie explain what twitter is) to getting into the approaches of implementing within your organisation. It definitely gets you thinking of ways to exploit the current social landscape while ensuring you are doing it for the right reasons for your appropriate audience.
0Comment|Was this review helpful to you?YesNoReport abuse
on 16 November 2011
It's a structured book with a first part full of information on methods, platforms etc. The second part is based more in examples of large companies, which was not what I was looking for but overall, I would recommend it. Gives you the whole scenario.
0Comment|Was this review helpful to you?YesNoReport abuse
on 11 February 2013
My sister got this as part of her degree syllabus, and found it very helpful. Very good for people doing business related courses
0Comment|Was this review helpful to you?YesNoReport abuse
on 23 April 2013
the book arrived on time, undamaged, great quality and safely. The purchase did not disappointed me and was worth every cent.
0Comment|Was this review helpful to you?YesNoReport abuse
on 11 October 2014
I read this for the second time and it is still a masterclass in the power of social.
0Comment|Was this review helpful to you?YesNoReport abuse
on 19 January 2014
crashes on download even on a high-speed Infinity connection! Never gets past 10% on any device. Brilliant marketing... the social media book impossible to access except in print.
0Comment|Was this review helpful to you?YesNoReport abuse

Customers also viewed these items


Need customer service? Click here