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Who is this for?
on 17 October 2009
I'm bemused by this book.
On one hand, it assumes the reader has some knowledge of running a business.
On the other hand, it uses huge businesses the like of Paypal as examples and presents a "dashboard" for managing change which is, at heart, a painfully simple model. Then it tells us that sometimes data isn't enough, we must make a leap of faith.
So, is it for business studies students or already blooded entrepreneurs?
It did make me reflect on how I plan for change but, no, it hasn't really shown me anything new. And I'm just a sole trader...