The book was ordered by me for my partner who is conducting her PhD research using ethnography as her methodology. I saw this book and ordered it. This has provided her with the missing link, and enabling her to find an author with an ethnographic approach which complements her own views and where few other authors had been able to describe so clearly. The book and author would have recived a 5 star rating but for the quality of the product. The spine was creased and pages inside the publication have 'production creases' in it. Really poor quality control results in what would have been an excellent product.