Top positive review
5 people found this helpful
Awful cover hides a brilliant, brilliant inside...
on 20 April 2011
If any retailer were still in any doubt that specialism, working out what you are and being great at that thing, is the only hope for bricks and mortar retailing then this brilliant book should wipe that out at a stroke. Harkin makes the case for specialism, authenticity, originality and daring communication in a superbly readable and instantly credible fashion.
One thing I like very much is that wherever his case studies relate to examples we've all heard of--Woolworths, Gap or GM, for example--he is able to pull out detail, quotes or analysis you've not heard before. That's hugely valuable and contributes to an unusually high, and unusually entertaining, pace for a business book.
I'm a retailing consultant whose main task, right now, is to teach retailers that having a Big Idea--being something clear, specific, novel and attractive--is the absolutely the key to surviving and thriving in the modern marketplace. Harkin has stuffed me a bit because now I probably ought to just give clients a copy of Niche and save them my full fee!
Well played James, more please.