Whether you're a start-up or a longer-range strategist for a mature organisation, this condensed guide will get you up and running faster than a New York minute.
What I love most about this book is its snappy, get-to-the-point, nature. Whether you're after an authoritative 'take' on masters of corporate strategic policy (e.g. through brief case-studies on Wal-Mart or Toyota) or a quick review of the rudiments of modern management tools (e.g. Porter's Five Forces), this is the reference to have at your side.
An excellent book. I like the simple approach of just a short description plus a terrific case study per tool. This is the sort of book you can use in a number of ways depending on your familiarity with strategy and your time available. It can either be a great read when flying to that business meeting or you can pick it up, read a section and put it down again without losing the thread. The author acknowledges that strategy is 90% common sense, but you need a framework and a set of tools to corral those ideas into a credible business strategy. This book does that, and more. It is a ‘must have’ for any manager making the leap from a series of great ideas to structuring a strategy, and an easy to use reference volume for the more experienced individual. The book doesn’t have everything, it isn’t meant to, but what it contains is excellent, and very readable – ideal for a busy manager in a time poor modern business world.
This book presents a clever selection of the main tools of business strategy, each brought to life through a lively case study, from Marvel to Madonna – it's a thoroughly good read for the manager or entrepreneur on their next train or plane journey. I would thoroughly recommend it!