Shop now Shop now Shop now See more Shop all Amazon Fashion Cloud Drive Photos Shop now Learn More Shop now DIYED Shop now Shop Fire Shop Kindle Shop now Shop now Shop now

Customer Reviews

4.2 out of 5 stars
24
4.2 out of 5 stars
Your rating(Clear)Rate this item


There was a problem filtering reviews right now. Please try again later.

Format: Hardcover|Vine Customer Review of Free Product( What's this? )
This book was a very refreshing read. It was not the usual rehash of social media, what it is and how to use it. It is not about how to promote your business or company on Facebook, Twitter, LinkedIn or the many other social media places, it reminds you that these places are as much about listening to what is being said about your business or company as about your business or company talking about itself.

The clue is in the title. This is an 'MBA' of social media. An advanced guide on using social media for your business. It instructs on how important a role of a social media specialist in your business can be. The newly created job titles such as Head of Social Media, Social Media Manager etc are becoming increasingly popular and recognised by larger more forward thinking companies as a major part in the promotion and marketing and even product development of their business. This book is aimed at being a hands on guide for people in such roles and I would say, fulfils that promise very well. It is packed with sound advice on strategy using real big company examples.

So many social media books focus on 'using' social media almost in a one way fashion, this book's focus is different and very refreshing.
0Comment| 4 people found this helpful. Was this review helpful to you?YesNoReport abuse
VINE VOICEon 22 March 2012
Format: Hardcover|Vine Customer Review of Free Product( What's this? )
I work in social media marketing and this is bang on the button and very up to date (bar the last six months of Facebook advertising changes)

This isn't an easy read though and won't appeal to the masses but if you are looking at a book to bring you up to speed on the new marketing channels being created on line then you won't anything for informative.

Strongly recommended.
0Comment| One person found this helpful. Was this review helpful to you?YesNoReport abuse
on 22 November 2012
Amazingly insightful into the ever changing platform that is social media, with effective case studies from credible sources to boot. An amazing read even if you're not in the industry, and a must read for students like myself.
0Comment| One person found this helpful. Was this review helpful to you?YesNoReport abuse
VINE VOICEon 3 February 2012
Format: Hardcover|Vine Customer Review of Free Product( What's this? )
Organisations need to change their marketing strategy to encompass social media or get left behind the pack!

This book gives you a great set of tools to help you design your strategy and includes sections on creativity, branded content, the importance of integrating social media in your organisation to communicate with your internal audiences as well as external - all these sections which are all written by experts in their field.

There are also case studies which go through different types of organisation's social media success stories and giving key learning from their experience and advice to readers.

Not a book for beginners to social media, but one for those already familiar wanting to get their strategy right!
0Comment| 2 people found this helpful. Was this review helpful to you?YesNoReport abuse
VINE VOICEon 29 November 2012
Format: Hardcover|Vine Customer Review of Free Product( What's this? )
I found this book easy to read and digest, with a number of good points and ideas concerning the current landscape of social media. Whether it delivers you to the cutting edge of the form of comms is debatable. You can learn so much about best practice through simply surrounding yourself in social media, checking out what works (and what doesn't) for your peers and your competitors and learning as you go. As an additional handbook to that form of learning, I think the Social Media MBA is a useful tool, but I don't think it's the best starting point for designing and delivering a social media strategy.
11 comment|Was this review helpful to you?YesNoReport abuse
VINE VOICEon 9 February 2012
Format: Hardcover|Vine Customer Review of Free Product( What's this? )
I ordered this book, expecting it to be a "How to" - which it isn't. Luckily, I was only able to read a chapter at a time and that allowed what I had read to incubate in my mind. I found myself taking stock of how social media will develop (and already is developing) as a business tool. This book raises questions! Being aware that Apple have an app that will match a photo you take of a person to celebrities who looked like the person, and Facebook is developing a handheld device that will use facial recognition software, the boundaries of social media seem to have no boundaries. A plus to the book are the links to discussion pages and blogs - clever addition for what is a "live" topic. The warnings are clear and loud to companies who do not take the social media revolution seriously. If you think using "Like" is enough - you are probably doomed. Your business needs to have a social media strategy (and decent budget) as more and more people move from paper to e. There are some great business opportunities for experts to sell their expertise to businesses - not all media control will be in-house. Direct marketing rather than spamblast is the way forward. Buy your CEO this book.
0Comment| One person found this helpful. Was this review helpful to you?YesNoReport abuse
VINE VOICEon 11 February 2012
Format: Hardcover|Vine Customer Review of Free Product( What's this? )
Very handy study guide giving examples and in an easy to read format for anyone studying business/marketing and the affects social media can play on a business.
0Comment| One person found this helpful. Was this review helpful to you?YesNoReport abuse
VINE VOICEon 15 February 2012
Format: Hardcover|Vine Customer Review of Free Product( What's this? )
For anyone that works in digital, whether it's client or agency side - this book should be an essential read, not just for the information on social media (for which it contains a lot), but also the information on 'intent' and 'emerging markets'.

The book is really easy to read and so refreshing in that it contains case studies that are global rather than just US based. This makes contextualising different markets and trends so much easier.

The book also contains valuable information on where the 'like gate' originated from - and why it's not really a good thing in every situation. There's some useful information in there about how to calculate ROI on campaigns, and the topic-du-jour Social Customer Service.

If you read only one book on digital this year - make it this one.
0Comment| One person found this helpful. Was this review helpful to you?YesNoReport abuse
VINE VOICEon 23 February 2012
Format: Hardcover|Vine Customer Review of Free Product( What's this? )
This is not quite the book I was expecting it to be. Beneath the jolly cover hides a comprehensive book on business strategy. As one reviewer said, this is not a book for beginners, but if you have a basic understanding of social networking and are prepared for a steep learning curve, it could be because it is easy to read and very accessible.

With social media becoming a vital part of marketing, there is much to be learned from this book by organisations of all sizes. In fact I have an old boss I'd like to pass this onto so that they could read the chapter about being frightened of letting your employees engage with the public!!

In conclusion, a book that all marketeers and small business owners should read!
0Comment| One person found this helpful. Was this review helpful to you?YesNoReport abuse
VINE VOICEon 19 April 2012
Format: Hardcover|Vine Customer Review of Free Product( What's this? )
Very useful book for anyone studying business or for anyone in business who needs a refresher on social media. I'm already familiar and connected to the usual suspects but even then I still found this book to be a useful resource. I don't really have much else to add that hasn't already been covered by other reviewers.
0Comment| One person found this helpful. Was this review helpful to you?YesNoReport abuse

Sponsored Links

  (What is this?)