Top positive review
9 people found this helpful
The guy sat next to me bought a copy too
on 26 July 2012
Like many folks nowadays, much of my life is spent living out of hotels. My room and my car are my university. So sat in the bar one night, having some food and reading this book. One of my regular dinner companions asked if he could look at the book. The next week he had been to Amazon as well.
Firstly, an MBA does not teach you much about marketing but does equip you to talk in the same secret language to another MBA graduate. This book is practical and does try to science itself up by including a raft of theories and acronyms. Fear not though, the core of it is actually quite good. The case studies are punchy and explain big name businesses' approaches to social media.
There is a lot of good writing on influence, brands and also about the speed of bad news / customer service. If you have been honest in the build of your social media set up and you do a good job, there is a high chance that you will have a number of advocates who would jump to your assistance.
So many businesses are tempted to press the big social media button without actually doing anything social. Go visit a local restaurant website and I bet you might see a Facebook link, a Twitter link maybe even Pinterest or an RSS feed. But the big question is how many of them use it for anything more keeping their web designer / SEO guy sweet? This book is about genuine engagement using the tools that are suitable for your business or brand.