Top positive review
One person found this helpful
Comprehensive, engaging, accessible book and interactive study resource.
on 7 May 2013
I am currently doing the CIM professional diploma and one of the modules is on planning and strategy. I have not studied a lot in this area before and was looking for a book that would not only explain the theory but provide practical examples on the application of theory. This book was exactly what I wanted.
Various theories are explained and compared and real-world examples are given which make the topics discussed very accessible and memorable. Self-study questions are provided to help you review what you've learned.
One of the really nice featuers of this book is that it is supplemented by an interactive e-book. A unique code is included with the book and this gives you access to the online experience. It's very easy to sign up and well worth doing. One of my favourite features is the 'flash cards'. You're presented with a number of cards with the name of a theory on the front - click on them and you'll get the definition. A really nice revision feature.
The range of topics covered is comprehensive ... in brief they are:
The concept of strategy
The tools of strategy analysis
Business strategy and the quest for competitive advantage
24 case studies - these range from 'brands' as diverse as Madonna, Facebook and Manchester United.
Highly recommended for anyone who neesd a firm foundation in the study and application of strategy.