Top critical review
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Slightly revised and updated
on 20 November 2014
If you have the original book published in 2010 then there really isn't a lot more to see here. Each chapter now has a 'To Do' section added, and with this one exception the content up to Chapter 7 is almost identical. A small piece on Google+ has been added to Chapter 7 however Chapters 8 and 9 are new material, dealing with the rise of visual content (SlideShare, Snapchat, Vine etc) and Software and Tools respectively. These two new chapters total around 15 pages of new content. A few case studies has been swapped out here and there bit but beyond this it's pretty much a warm over.
Having said all of that if you haven't read the original and you want to understand the basic principles behind inbound marketing then this book is a easy read, and suitable for busy business owners/managers. If you are a marketer and already doing inbound marketing then there is probably little new here for you.