Top critical review
One person found this helpful
More informative than masterclass
on 28 March 2014
There's no doubt about the amount of information that is covered in The PR Masterclass, however I would say that with any type of masterclass has to be actions at the end of each chapter. The author talks about what they do in a way that I found a little robotic, for example " The first thing - which I do religiously - is to add journalists I come across to a section in my Filofax"
However that's not to take away that there is a lot of information in this book, covering:
How to build and maintain an effective list of journalists
How to write an attention- grabbing press release
How to choose an agency or consultant.
Alex Singleton was a journalist at the daily telegraph so you'll definitely get some valuable information in this book.